Search engine marketing is a form of internet marketing that maximizes your website?s position in search engines like Google. Search engine optimization, also called SEO, helps attract new customers because of the increased visibility on search engine results pages. If your website is on the second page of Google for a search term, or even further back than that, it is likely that you are not getting as much traffic as you could if you were on the first page of Google. in fact, while the first result in Google for a particular search term averages a click-through rate of 36%, the third result in Google only averages a click-though rate of 9%. If your website isn?t in one of the top spaces on Google, chances are the click-through rate is extremely low, meaning your business website won?t be attracting much traffic.
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How Search Engine Marketing Helps Online Business
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Source: http://www.business4noobs.com/how-search-engine-marketing-helps-online-business/
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